Becca Bloom, known as the leading figure in ‘RichTok’ for showcasing her extravagant £380,000 shopping sprees and lavish dining experiences with a personal chef, is accustomed to displaying her affluence online. However, her recent remarks on gender equality in relationships have sparked controversy, leading to backlash from the online community.
The 27-year-old influencer, who has garnered a sizable following of seven million followers captivated by her opulent lifestyle, recently tied the knot with her partner in a lavish £3 million ceremony in Lake Como, Italy. Nevertheless, her advocacy for gender equality in relationships through her TikTok content has divided opinions among viewers.
In a viral TikTok video that amassed over five million views, Becca addressed the misconception surrounding gender equality, emphasizing that true equality goes beyond simply splitting expenses. She highlighted the existing disparities in pay between men and women, stating that women earn only 80% of what men do for the same job. This, she argued, makes a 50/50 financial arrangement in a relationship unequal due to the differing financial burdens it places on each partner.
While Becca disclosed that her husband assumes full responsibility for their expenses, a move she considers the minimum expectation, her stance faced criticism from some viewers. One commentator dismissed her message, attributing it to her affluent status as a billionaire, while another acknowledged the importance of the message but questioned Becca’s suitability as its messenger.
Becca rose to fame earlier in the year as part of the ‘RichTok’ trend, showcasing the extravagant lifestyles of the ultra-wealthy on social media platforms. Born to Simon Yiming Ma and Heidi Chou, who co-founded IT services company Camelot Information Systems in China, Becca was raised in Atherton, California, a region known for its high property values.
Her parents’ acquisition of a sprawling mansion in Atherton in 2015, boasting luxury amenities such as six bedrooms, nine bathrooms, a pool, spa, and tennis court, reflects their affluent lifestyle. Becca gained online notoriety by sharing videos featuring her family’s Rolls-Royce Spectre, luxury shopping sprees at high-end brands, and indulgent treats for her pets.
Apart from her social media earnings, Becca is a successful entrepreneur, having founded two companies before finishing high school: Hearth Wireless Chargers and StudiPal, an online tutoring platform inspired by her volunteer work in Beijing. By 18, she had sold StudiPal for £152,000 and pursued a career in client-facing roles at a finance technology firm.
Currently residing in San Francisco’s Rincon Hill neighborhood with her husband, David Pownall, a former Google software engineer turned tech lead manager at Amazon, Becca continues to engage her audience with glimpses into her luxurious lifestyle. Their engagement in Positano, Italy, culminated in a grand wedding ceremony at Lake Como, where Becca dazzled in a custom-designed gown adorned with exquisite jewelry, reflecting her penchant for luxury and elegance.
