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Starbucks Faces Lawsuit Over Allegedly Misleading “Sugar-Free” Protein Beverages

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A recent lawsuit alleges that Starbucks falsely marketed eight protein beverages as “sugar-free,” despite containing 13 to 21 grams of sugar per venti-size serving due to natural sugar in milk. The lawsuit claims Starbucks aimed to profit from the protein trend and customers’ nutritional preferences. Starbucks refuted the claims, stating they provided clear information about their beverages and intend to defend themselves vigorously.

The drinks in question include sugar-free vanilla and caramel protein lattes and matchas, available in both U.S. and Canada. Although labeled as “sugar-free,” each beverage contains sugar, mainly from lactose in milk. The lawsuit argues that the mislabeling is deceptive, as federal laws restrict the use of “sugar-free” for beverages with more than 0.5 grams of sugar per serving, even from milk.

Health Canada guidelines also define “sugar-free” as containing less than 0.5 grams of sugar per serving. The lawsuit seeks damages for false advertising and violations of consumer protection laws. It was filed on behalf of consumers in California, New York, and Washington who purchased the drinks. The issue highlights the importance of accurate labeling, especially for those avoiding sugar for health reasons.

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